Get Barcodes for Selling on Amazon
In order to sell on major online marketplaces and retailers, your products must have unique identifiers licensed to your brand. All barcodes for Amazon must be associated with your company. Amazon recommends obtaining GTINs (UPCs) licensed directly from the global standards organization. Here’s a direct quote from their Seller Central help site:
As the policy illustrates, barcodes for Amazon must have a UPC Company Prefix licensed to each specific seller. Amazon is now using tools, such as GTIN.cloud and GEPIR to validate that the UPC Company Prefix is associated with the brand seller. By obtaining GS1 UPC barcodes Amazon sellers are correctly licensing a UPC Company Prefix which uniquely identifies their company.
The Ramifications for Not Using Correct Barcodes For Amazon
Amazon’s UPC policy applies to both new and existing sellers. Amazon is now comparing the UPCs on newly listed items with the GS1’s database to validate that the UPC Company Prefix is associated with the brand seller.
Existing sellers face severe problems if Amazon identifies a conflict with their incorrectly licensed UPCs. The Amazon UPC barcode policy dictates their account will be suspended until correctly identified UPCs are obtained and entered. If that happens, the seller will forfeit their previous product reviews and their earned goodwill may be tarnished.
How To Obtain UPC Barcodes for Amazon?
For assistance, please use the chat button below or feel free to call us at 800-662-0701. To apply, please visit www.barcode-us.com.
