Valid UPC Barcodes Enhance Online Search Results

Product identity is essential in e-commerce because it ensures that online visitors accurately understand the origin and unique identity of a product. Online search engines, such as Google and Bing, rely on accurate product identification and information to display the right product to the right user. Since GTINs are based on a global standard and should be verifiable by GS1 to your brand, the search engines have adopted GTIN product identifiers.

To learn more about Google’s recent update, please visit www.barcode.graphics/google-endorses-use-of-gs1-gtins-for-enhanced-search-results-discoverability/.

Google Merchant Center

The Google Manufacturers Center is a tool ensuring manufacturers that their products are listed correctly on Google Search, Google Shopping, and other Google Services. The Manufacturers Center is Google’s repository for accurate and reliable product data. When someone searches for a specific product on Google, the manufacturer is empowered to control the authoritative product description which gets displayed.

GS1 Barcode Service & Support

As the authority on UPC implementation and barcode origination, Bar Code Graphics assists thousands of companies every year. Included with our GS1 Barcode Service is UPC management and product data content assistance. Our certified consultants validate our clients’ provided product data for accuracy and can also assist with uploading data files to GS1 DataHub tool. Click Here To Learn More.